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Overview
 
 
Affordable, responsible
and convenient
   
African Bank Investments Limited (ABIL) is a publicly quoted bank-controlling company listed on the JSE Limited.
 
ABIL services approximately 1,5 million clients through its 550 branches and 3 000 staff members and currently has an advances book totalling R11 billion.
 
PURPOSE
ABIL’s purpose is to provide our clients with unsecured credit that is:
Affordable, responsible and convenient 
 
We do this by:
ABIL’s purpose is to provide our clients with unsecured credit that is:
Unlocking access to credit through risk innovation 
Growing successful initiatives to market dominance 
Driving down the cost of credit 
 
Affordable
To bring down the cost of credit
Striving for a low cost model
In an environment where constant adaptation is required to stay ahead, one cannot allow embedded legacy. Our focus is kept narrow and our processes are reviewed constantly to remove complexity and reduce cost. A low cost model enables us to offer appropriately-priced products, fend off competition and make sure clients continue to choose us. 
 
Convenience
Satisfying our clients' needs for hassle-free access to and utilisation
of credit
Committed to sustaining our position of market leadership by saying yes to more people, more swiftly
We acknowledge that value to clients covers a multitude of attributes and we aim to differentiate ourselves not only through competitive pricing, but also by
focusing on:
Levels of service;
Speed of delivery;
Convenient access; and
Flexible and innovative product offerings.
 
Responsibility
We recognise that the provision of credit has a delicate balance in terms of its impact on society. In the past, a significant section of our society has survived on a wage and cash-based existence without access to financial products and credit. ABIL believes that the responsible provision of credit allows people to:
Harness and leverage today's ideas and energy, and to make repayments out of the future fruits of these actions.
Manage short-term unpredictable and variable expenditures against steady income streams.
Make realistic lifestyle investments and improvements and repay these out of future income streams.
 
However, we also recognise that pushed too far, this can create a future burden of over-indebtedness that outweighs the benefit and utility that the initial
credit provides.

Key to our lending process is the assessment of an individual's capacity to take on credit and our capability to offer a product, price and term that fulfil their
credit needs. 
 
Balance
Accountable in all facets of our existence
As a public company we embrace our responsibilities to various stakeholder groups
Shareholders require sustainable returns commensurate with the risk in our business and honest communication. 
Clients have needs and choices. Our role is to understand these needs and to provide the right products, at affordable prices and in a convenient way, to satisfy them. 
Employees need to thrive and be motivated and incentivised to excel. Without their enthusiasm, dedication and experience the business cannot exist. 
Regulators demand compliance, governance and respect for the law.
Communities need to share in the prosperity they make possible, in a responsible and sustainable way. 
 
   
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